Create consistent recognition
Approved logos, colours and typography across staff apparel, student items and event materials help recipients connect each touchpoint to the same institution.
Support belonging and roles
Batch apparel, society merchandise, staff uniforms and event lanyards can identify a group or role. The design should remain appropriate for use after the event where possible.
Protect the identity system
Use current artwork files, define clear space and colours, and nominate an approver. Avoid stretching logos, adding unapproved effects or placing small text where the production method cannot reproduce it.
Related products and planning pages
Frequently asked questions
Does merchandise guarantee brand growth?
No. It can support recognition and programme experience, but outcomes depend on the wider institution and campaign.
Should every product use the same artwork size?
No. Keep the identity consistent while adapting placement and size to each product surface.
Who should approve artwork?
The institution should nominate an authorised approver and retain the final approved mockup or proof.